
In short. If a marketplace or aggregator is sitting on your payout, start by matching its settlement reports against your own orders. Then escalate in writing, first through seller support and then to the grievance officer. If that gets nowhere, send a legal demand and start arbitration or a suit under the seller agreement. This guide is for online sellers, restaurants, hotels and merchants whose money is held by a marketplace, an aggregator or a payment gateway. Simple holds clear in weeks. Contested claims can take months, sometimes a year or more. Download every report today.
Is this your situation?
- Your Amazon or Flipkart payout has said "pending" for three weeks, and nobody in seller support can tell you why.
- The account got deactivated over a complaint, and the dashboard still shows money from orders customers received long ago.
- Return charges, weight-based shipping fees and penalties keep turning up that don't match a single line in your own books.
- You sent stock to their fulfilment warehouse. Some of it vanished, and the reimbursement covers maybe half its value.
- Your restaurant's weekly payout from the food delivery app shrank because of refunds you never heard about. Or it's a travel portal holding your hotel's money.
- The payment gateway froze your settlements after a run of chargebacks and calls it a "risk review".
- There's an arbitration clause in the seller agreement, and you can't work out if it's worth using for the amount you're owed.
Can you get back money a marketplace or aggregator is holding?
Yes. On most marketplaces the buyer's money goes to the platform first, which holds it for you and sends it on once its commission, fees, taxes and agreed adjustments are taken off. If an order was delivered and the return window has closed, that money belongs to you. The platform can hold it only for the reasons, and for the periods, that its seller agreement and policies allow. Outside those, a held payout is a debt the platform owes you. You recover it like any other commercial claim.
The law is rarely the problem. The problem is hundreds of small transactions, deductions buried in settlement reports, a seller agreement you accepted with one click and never read, and support staff who answer with templates. Lots of sellers give up on amounts that turn out to be large once you add them up. Others rush to a lawyer's notice without first working out exactly what's owed. They get back a reply that pulls their figures apart. What works is a sequence. Reconcile first, then escalate in writing inside the platform, and only then make a formal claim under the seller agreement.
The same approach works against aggregators that collect payment for your goods or services, whether that's a food delivery app paying a restaurant, a travel portal paying a hotel or a quick commerce app. It also works against payment gateways that collect online payments for merchants.
Why platforms hold payouts in the first place
Nearly every hold has a policy behind it. Find the one being used against you and the next move usually becomes obvious. Returns and customer claims: the payout for an order may sit until the return window closes, and money gets reversed when a customer says the item never came, came damaged or was the wrong one. Reserves: new accounts, accounts with high return or claim rates, and accounts under review often have part of the balance held back. Account suspension or deactivation: after complaints about authenticity, intellectual property, listing violations or performance metrics, the platform may freeze the balance while it looks into things.
Then come fee disputes. You're charged commission at a higher category rate than your product belongs in, or shipping on a weight or size that isn't the real one, or penalties for late dispatch and cancellations. Inventory losses are another. Stock in the platform's fulfilment warehouse goes missing or gets damaged, or returns never make it back to you, and the reimbursement policy pays less than you'd claim. Tax deductions chip away too. GST tax collected at source and income tax deducted at source come off every payout, and when those don't line up, it looks like money has disappeared. And sometimes it's just banking or KYC issues. A new bank account, a mismatch in your PAN or GST details, or an expired document can stop payouts with no dispute at all.
A single held payout often mixes three or four of these. So the first step never changes. Break the amount down.
Amazon or Flipkart payout pending? Reconcile before you claim anything
Download every report the seller portal gives you for the disputed period: settlement or payment reports, order reports, return reports, reimbursement reports, fee invoices and the tax reports. Do it today. Old reports are often limited by date range, and a deactivated account may lose access completely. Save each file with the date you downloaded it.
Then go order by order against your own records. That means the invoices you raised, dispatch and delivery data, returns that physically came back, and your bank credits. You're building a table. Each row is an order, showing what the customer paid, what the platform cut under each head, what it paid you, and what's still outstanding. Sort the differences into groups: payouts still held, deductions you dispute (with your reason), returns that never arrived, lost inventory, and tax mismatches. Each group gets handled differently.
It's boring work. It's also the claim. In the marketplace payout disputes that reach Advocate B.K. Singh, the files that move fast are the ones where the seller already has this table, because every line of the platform's reply can be checked against it. When a seller arrives with only a total and a sense of being cheated, the first month goes into building the table anyway. And the platform uses that month to say the claim is unclear.
The law behind a payout or aggregator dues claim
The seller agreement and the Indian Contract Act, 1872
Your rights come mostly from the seller or merchant agreement you accepted online and the policies it pulls in. Click-wrap acceptance makes a binding contract. Find the payment clause (settlement cycle, permitted deductions, reserves), the suspension and termination clause (what happens to your balance), the limitation of liability clause and the dispute clause. Some agreements describe the platform as collecting sale proceeds on your behalf. Where yours does, Section 218 of the Contract Act helps you, because it makes an agent pay over sums received on the principal's account after permitted deductions. Our page on claims for breach of contract covers the general principles.
Section 2(1)(c), Commercial Courts Act, 2015
Your claim counts as a commercial dispute. That covers disputes under agreements to sell goods or provide services, and anything coming out of ordinary dealings between merchants and traders. If the claim is Rs 3 lakh or more and it goes to court, it goes to a commercial court, usually after pre-institution mediation. If there's an arbitration clause, it goes to arbitration instead.
Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
Platforms that act as intermediaries have to publish the name and contact details of a grievance officer, acknowledge user complaints quickly and decide them within a short fixed period. Those periods were tightened by an amendment in 2026, so check the current rule. You, as a seller, are a user of the platform. A dated complaint to the grievance officer creates a record that support tickets often don't.
Section 52, CGST Act, 2017, and the income tax law
On the GST side, the operator keeps back TCS on the net value of taxable supplies routed through it, at 0.5 percent since July 2024. On the income tax side, it deducts TDS on your gross sales, at 0.1 percent since October 2024, and from April 2026 that sits under the Income-tax Act, 2025. Rates change, so confirm them. Neither amount is ever paid out to you. Both come back as tax credits, and you'll need to tally them separately.
First escalation: inside the platform, and in writing
Open a separate support case for each group of differences. One case for everything won't work. Attach your reconciliation for that group, quote the policy clause that applies, and ask for either payment or a specific written reason that names the clause relied on. Note every case ID. Save every reply as a PDF with its date. If all you get is templates, ask for the case to go to a named team, or to your account manager if you have one.
Two rounds and nothing? Write to the grievance officer named on the platform's website. Use email, keep it short, and list the case IDs, the amounts and what you want. This often reaches someone who can actually look at your account instead of the ticket. If the account has been deactivated, the appeal or reinstatement process usually asks for a plan of action explaining what caused the complaint and what you've done about it. Send one. Even a reasoned rejection of the appeal is useful evidence later.
Stay factual the whole way through. These emails will be exhibits in any arbitration or suit, and a seller who asked clearly and got ignored makes a far better claimant than one who sent abuse. Electronic records like these are proved with a certificate under Section 63 of the Bharatiya Sakshya Adhiniyam, 2023. Our guide on proving emails and WhatsApp chats in a commercial court explains how to keep them safe.
Account deactivated with money still in it: what can you claim?
When a platform deactivates a seller, the agreement usually lets it hold the balance for a while to cover returns, customer claims and anything it says the seller owes. After that period, money from delivered, unreturned orders, minus legitimate deductions, has to be paid out. If the platform says you sold counterfeit or infringing goods and claims a right to hold back or forfeit funds, ask for the clause and the evidence in writing. A blanket forfeiture of everything can be challenged as a penalty under Section 74 of the Contract Act. That section limits recovery to reasonable compensation.
Getting your account restored through a court is far harder than getting the money released. Under Section 14 of the Specific Relief Act, 1963, a contract that's by its nature determinable isn't specifically enforced, and most seller agreements let either side end the relationship on notice. So a court is unlikely to force a platform to keep you on. It may award damages if the termination broke the agreement. If your business depends on the platform, fight for the account through the reinstatement appeal. The legal claim is for the money.
Advocate B.K. Singh tells deactivated sellers to split the two conversations in writing from the very first letter. One is about the appeal and the account. The other is about releasing money from completed orders. Platforms tend to tie them together and ask you to wait for the appeal before discussing money. Keep them apart. Otherwise a long appeal quietly delays a payout that was due regardless.
Food delivery, travel and quick commerce dues
Restaurants on a delivery app usually see money once a week. By then the app has taken its commission and payment charges, the share of discounts the restaurant agreed to carry, refunds on customer complaints, and penalties for late or cancelled orders. Most quarrels we see are over three kinds of cut: refunds for complaints the kitchen never heard about, discount offers the owner swears he didn't opt into, and penalties. The partner agreement and the platform's partner policies decide what can be deducted. Ask for the order-level data behind every deduction.
Hotels and homestays on travel portals see a different pattern. The portal collects payment for prepaid bookings and remits it after the stay, minus commission. Disputes come up over cancellations, no-shows, refunds the portal gave guests on its own, and remittances that arrive months late. The booking-level statements and the rate agreement are the papers that matter.
Quick commerce needs one question settled before anything else, and so do some e-commerce set-ups. Who bought your stock? If a company (the platform or one tied to it) purchased the goods from you and then sold them through the app, you're simply its supplier, chasing an unpaid invoice. If you're a registered micro or small enterprise, the MSME Facilitation Council may be open to you as well. If the platform only gave you a marketplace to sell to customers, your claim is for payouts under the seller agreement. Your purchase orders and invoices will tell you which it is.
When a payment gateway or payment aggregator holds your settlements
Some merchants wake up to find the gateway has stopped settling. No warning. The trigger could be a burst of chargebacks, a risk review, a pending KYC update or a quarrel over which merchant category you belong in. The RBI regulates payment aggregators, and it consolidated its directions for them in 2025. Under those directions, merchant money has to sit in a bank escrow account, the merchant agreement has to spell out settlement timelines, and the aggregator must have a grievance and dispute mechanism with a named officer to deal with merchants' complaints.
Write to the aggregator. Ask for the reason for the hold, the clause relied on, the amount held and the release date. If it's about chargebacks, ask for the list of disputed transactions and answer each one with delivery proof within the chargeback timelines. If the reply doesn't satisfy you, escalate through its grievance mechanism. Depending on what the grievance is, a complaint through the RBI's complaint system may be possible, so check whether it fits the current Ombudsman Scheme. Either way, you still have a contract claim under the merchant agreement.
Same rule as with marketplaces. Keep the account question apart from the money question. A gateway can lawfully stop serving you on notice, but money it collected for completed, undisputed transactions has to come to you.
Recovering payment as a marketplace seller, step by step
This is the order that usually works. Each step builds the record you'll need for the next one.
Download and save everything
Export settlement, order, return, reimbursement, fee and tax reports for the whole period. Save the seller agreement and policies as they stood then. Take dated screenshots of the portal pages showing held balances.
Reconcile, then group the differences
Build the order-level table. Split the shortfall into held payouts, disputed deductions, missing returns, lost inventory and tax mismatches. Total each group.
Open targeted support cases
One case per group, with the table and the policy clause attached. Ask for payment or a written reason. Keep the case IDs and save every reply.
Go to the grievance officer
Send a short complaint by email listing the cases, the amounts and what you want. Wait out the period the rules allow. Follow up once.
Send a legal demand under the agreement
A lawyer's notice to the platform's registered office and its legal or nodal contact. It should set out the agreement clauses, the reconciliation, the amount, the interest, and your next step under the dispute clause.
Invoke the dispute clause
If the agreement provides for arbitration, send a notice invoking it. Under Section 21 of the Arbitration and Conciliation Act, that notice is what starts the arbitration. If there's no such clause, apply for Section 12A pre-institution mediation before filing a commercial suit of Rs 3 lakh or more.
Carry on, and keep talking
Plenty of platforms get serious once an arbitration or mediation notice lands. Leave room for a deal that releases the undisputed amount straight away.
Arbitration clauses in seller agreements: where you'll actually be heard
Nearly every marketplace, aggregator and gateway agreement has an arbitration clause. The seat is often the city where the platform's Indian company sits, and many agreements also give exclusive jurisdiction to courts in that city. If yours has one, a civil suit filed in Delhi will usually be met with an application to send the dispute to arbitration. The court will generally allow it. So read the clause before you choose a route. It decides the forum, the seat and the language, and sometimes how many arbitrators there'll be.
Arbitration costs money of its own, mostly the arbitrator's fees, and that matters when you're owed a few lakh rupees. You can propose a sole arbitrator with fees fixed by reference to the Fourth Schedule of the Arbitration Act. You can suggest an online arbitration. Or you can fold related claims (all the disputed periods, say) into a single reference. Frankly, a notice invoking arbitration often does more than any number of tickets, because it takes the dispute out of the support queue and puts it on the legal team's desk. Our sister site explains how a Section 21 notice invokes an arbitration clause.
No arbitration clause? Then the claim goes to the court that has jurisdiction, subject to any valid exclusive jurisdiction clause. Our guide on suing a company based in another state deals with the territorial questions, and our page on money recovery suits explains the court route.
How long each route takes, and what it costs
| Route | Usual time | Costs apart from lawyers' fees | What to know |
|---|---|---|---|
| Reconciliation and support cases | 2 to 6 weeks | Your team's time, and an accountant if you need one | Sorts out most banking, KYC and simple deduction problems |
| Complaint to the grievance officer | Within the period the IT Rules set, plus a follow-up | None | Gives you a dated record and reaches someone who can decide |
| Legal demand | 2 to 4 weeks for a reply | Courier | The reply usually comes from the platform's legal team |
| Section 12A mediation (where there's no arbitration clause) | Up to 3 months, plus 2 more if both agree | A nominal fee set by the Legal Services Authority | A settlement has the status of an arbitral award |
| Arbitration under the seller agreement | Award due within 12 months of pleadings closing, extendable by 6 months with consent and beyond that by the court | Arbitrator's fees (often tied to the Fourth Schedule), plus a venue or an online platform | The seat is usually the platform's city. Online hearings save the travel |
| Commercial suit | 1 to 3 years if fought | Ad valorem court fee on the claim (check the current schedule) | Only when there's no arbitration clause, or it doesn't cover this dispute |
Papers to collect before the account closes or the reports expire
The agreement and policies
- The seller, partner or merchant agreement you accepted, and the date you accepted it
- The fee schedule and commission rate card for the period in question
- Policies on returns, reserves, reimbursements, suspension and payouts as they stood then
- Any emails that changed your terms, rates or category
What the platform gave you
- Settlement and payment reports
- Order, return and refund reports
- Reimbursement and inventory reports for stock in their warehouse
- The fee and commission invoices the platform raised on you
- Dated screenshots of held or reserved balances
Your own books
- Your sales invoices and sales register
- Dispatch records, courier manifests and proof of delivery
- Receipts for returns, and photos of the condition they came back in
- Bank statements showing the payouts that did come in
- GST returns, TCS credit details and your income tax credit statement
The correspondence
- Every support case ID, with replies saved as PDFs
- Your grievance officer complaint and whatever came back
- The deactivation notice, your appeal and plan of action, and the platform's answer
- Any notice from a brand owner or customer that set off the hold
Will a consumer commission or the MSME Council help a seller?
The consumer commission, usually not. The Consumer Protection Act, 2019 leaves out of the definition of consumer anyone who obtains goods or services for a commercial purpose, with a narrow exception for self-employment to earn a livelihood. A business selling on a marketplace uses the platform's services for a commercial purpose. Its payout dispute is a contract claim. Consumer complaints belong to the platform's customers. Not its sellers.
The MSME Facilitation Council under the MSMED Act, 2006 was built for micro and small suppliers chasing the buyers of their goods or services. In a pure marketplace model the platform doesn't buy anything from you. It provides services to you and collects money for you, so the Council route generally doesn't fit. It's different where a platform or its affiliate actually bought your goods on invoices. Then you're a supplier, and the Council may be open to you if you were registered at the relevant time.
Competition law complaints about how platforms behave are another matter altogether. They're about market conduct, they can drag on for years, and they won't get your own dues back.
Tax gaps in payouts: TCS, TDS and GST mismatches
Quite often the "missing" money is just tax. Every settlement has GST TCS and income tax TDS taken out of it. Both are supposed to come back to you as credits. The TCS should reach your GST electronic cash ledger after the platform files its monthly TCS statement and you accept the entries. The TDS should sit in your income tax credit statement. But if the platform took the money and then filed its returns wrong, no credit appears. That's a real loss to you.
Match the tax deducted in the settlement reports against the credits in your GST and income tax records for the same months. Found a gap? Write to the platform's tax team or seller support with the exact months and amounts and ask it to correct its filings. Our guide on recovering GST and TDS shortfalls from a customer explains how to claim them when the correction doesn't happen.
Look at the platform's own invoices to you as well, for commission and fees, and the GST charged on them. Fees in the wrong category carry the wrong GST. Reversing that is far easier if you raise it within the same financial year.
Where sellers go wrong when chasing platform dues
- Not downloading reports in time. Once the account's deactivated or enough time passes, getting the data back is a struggle. Make it a monthly habit.
- Putting everything in one ticket. One complaint about a big total gets you a template reply. Split your cases by type of difference.
- Ignoring the arbitration clause. If you file a civil suit when there's a clear arbitration clause, the platform applies to refer it and you lose months.
- Tying the appeal to the money. Wait for reinstatement before asking about completed-order funds and you'll watch the payout slide for months.
- Taking part reimbursements without a word. If the reimbursement is less than your claim, say in writing that you're accepting it on account and keeping your claim to the rest.
- Letting time run. Contract claims in India generally have three years, counted from when each amount fell due. Our guide on limitation for money claims explains how to count it. Some agreements also set short internal deadlines for raising disputes.
- Firing off angry messages. Abusive emails and social media rants rarely get you paid faster, and they hand the platform a policy breach to point to.
How this changes for small sellers, brands, restaurants and hotels
Small sellers with a few lakh rupees stuck should put their effort into reconciliation, targeted cases and the grievance officer, and then a lawyer's demand that quotes the agreement precisely. If it has to go to arbitration, one combined reference, a sole arbitrator and online hearings keep the cost in proportion. Brands and larger sellers, especially those on several platforms, often have negotiated agreements, account managers and much more money at stake. Their claims justify a full reconciliation by an accountant. Where funds are being held back in bad faith, a formal arbitration with interim relief may be worth it.
Restaurants live week to week on these payouts, and margins are thin, so a hold of even ten days bites. Sort the refunds and penalties by week and insist on seeing the orders behind them. Hotels need each booking checked three ways: the guest register, the portal's statement and what actually hit the bank. Raise any gap inside the window the rate agreement gives you. One more thing for NCR businesses. The platform is often registered in Bengaluru, Mumbai or another city, and the agreement may put the arbitration seat or the court there. That used to mean trains and hotel bills. With online hearings, it mostly doesn't.
Startups that work as vendors to big platforms (logistics partners, technology providers, marketing agencies) sit somewhere else again. They usually have invoices and a service agreement, so their claims look like ordinary unpaid invoices from a large client. Our guide on startups recovering dues from large clients covers that.
An invented example: a kitchenware seller and a frozen balance
This is a made-up case. A kitchenware seller in Loni, Ghaziabad sells steel utensils on two marketplaces. On one of them, a brand owner complains that a listing used its trademark in the title, and the account is deactivated. The dashboard shows Rs 11.6 lakh as "unavailable". Support keeps sending templates saying funds are held pending review.
The seller pulls every report still available, lines up the orders one by one, and the picture becomes clear. Rs 8.9 lakh relates to orders delivered more than 60 days earlier with no returns. Rs 1.4 lakh is returns in transit. Rs 1.3 lakh is a reserve plus penalties. It strips the brand name out of every listing, files a plan of action in the reinstatement appeal, and in a separate email to the grievance officer asks for the Rs 8.9 lakh to be released, with the table attached. Three weeks pass. Nothing. A legal notice then goes to the platform's registered office, citing the payment and termination clauses and saying a notice invoking arbitration will follow in 15 days.
The platform's legal team writes back, releases Rs 8.2 lakh after its own check, and agrees to settle the returns once they arrive. The disputed Rs 0.7 lakh and the reserve are still being argued over. These figures are invented, and how a real platform responds depends on its agreement, its policies and the facts. But the pattern is a familiar one. A precise claim for completed orders, kept apart from the account appeal, tends to get paid first.
What to do this week
Pull down every report the portal will give you, and keep a copy of today's seller agreement and policies. Make the order-by-order table and sort the shortfall into its types. One support case per type. After that, an email to the grievance officer quoting the case IDs. Then read the dispute clause, because it tells you if the next stop is arbitration or Section 12A mediation. For the second, our guide on when mediation is compulsory before a commercial suit will help. If the amount is real money and the platform won't engage, a formal demand followed by arbitration or a recovery suit is the way forward.
If you'd like your seller agreement, reports and emails looked at before a demand goes out, or want to check whether the rules for platforms and payment aggregators have changed, send them to Advocate B.K. Singh's team through the contact page.
Frequently asked questions
How long can a marketplace hold my seller payout?
Only for the reasons and periods its seller agreement and policies allow, like the return window, a reserve or an investigation after a complaint. Once those run out, money from delivered and unreturned orders, minus permitted deductions, should be paid. Ask in writing for the clause it's relying on and the release date.
My seller account was suspended. Do I lose the money in it?
Not automatically, no. The platform can hold funds for a while to cover returns and claims, and can deduct what's properly owed. But it can't just keep payouts for completed orders unless the agreement validly lets it. A blanket forfeiture can be challenged as a penalty.
Can I file a consumer complaint against Amazon or Flipkart as a seller?
Generally not. A seller uses the marketplace for a commercial purpose, so it isn't a consumer under the Consumer Protection Act, 2019. Your payout dispute is a contract claim. It goes to arbitration or a commercial court under the seller agreement.
Is the arbitration clause in a click-through seller agreement binding?
Usually, yes. Accepting terms online makes a binding contract, and Indian courts generally enforce arbitration clauses in such agreements. File a suit in spite of the clause and the platform can ask the court to send the dispute to arbitration.
Who is the grievance officer on an e-commerce platform?
Under the IT Rules, 2021, platforms acting as intermediaries must publish a grievance officer's name and contact details on their website or app. Sellers are users, so you can complain to that officer. The officer has to acknowledge and decide complaints within the periods the rules set.
How do I claim for stock lost in the platform's warehouse?
File a reimbursement claim under the platform's inventory policy, with your shipment records and invoices. If what they pay is less than the value you can prove, accept it on account in writing and claim the rest under the seller agreement. Any limitation of liability clause will still apply.
Can a restaurant recover refunds a food delivery app deducted?
Yes, if the partner agreement doesn't permit those deductions or they aren't backed by order-level evidence. Ask for the data behind each refund. Dispute the unsupported ones in writing, then go after the balance through the agreement's dispute clause.
What if my payment gateway stops settling my collections?
Write to the payment aggregator and ask for the reason, the clause relied on, the amount held and the release date. Answer chargebacks with delivery proof, escalate through its grievance mechanism, and if it comes to that, claim the money under the merchant agreement.
